GreytHR is a powerful HR and payroll software that automates payroll processing, statutory compliance, leave management, attendance management, and employee lifecycle management for companies. It has been developed by Greytip, a software firm that enables HR departments to leverage IT for improving efficiency and effectiveness.
Greytip wanted an animated explainer video focussed on GreytHR’s online leave management system, explaining how it automated leave administration, saving time and transaction costs while providing transparency.
The script’s focus was to communicate the comprehensive nature of GreytHR’s online leave management system, highlighting the various advantages it offered.
Greytip wanted a male artist with a US accent to record the narration in a light and casual tone. A range of options was provided. The recording was done in a professional studio.
The character and style options were created keeping in mind Greytip’s brief and the brand essence. Greytip chose the first option in both cases.
The script was translated into a storyboard in the chosen style to depict the flow of the GreytHR video in images.
The final GreytHR video was created after combining the visuals, voice and music.