Making of the GreytHR 2D Animated Video

GreytHR, a cloud-based HR & payroll software

Home/Case Studies/GreytHR Case Study

GreytHR is a powerful HR and payroll software that automates payroll processing, statutory compliance, leave management, attendance management, and employee lifecycle management for companies. It has been developed by Greytip, a software firm that enables HR departments to leverage IT for improving efficiency and effectiveness.

Greytip wanted an animated explainer video focussed on GreytHR’s online leave management system, explaining how it automated leave administration, saving time and transaction costs while providing transparency.

Script

The script’s focus was to communicate the comprehensive nature of GreytHR’s online leave management system, highlighting the various advantages it offered.

Voice

Greytip wanted a male artist with a US accent to record the narration in a light and casual tone. A range of options was provided. The recording was done in a professional studio.

Style

The character and style options were created keeping in mind Greytip’s brief and the brand essence. Greytip chose the first option in both cases.

character-design-style-frame-sample-greythr-case-study-reptile-fx-animation-studio
01-style-frame-sample-greythr-case-study-reptile-fx-animation-studio
02-style-frame-sample-greythr-case-study-reptile-fx-animation-studio
03-style-frame-sample-greythr-case-study-reptile-fx-animation-studio

Storyboard

The script was translated into a storyboard in the chosen style to depict the flow of the GreytHR video in images.

01-storyboard-sample-greythr-case-study-reptile-fx-animation-studio
02-storyboard-sample-greythr-case-study-reptile-fx-animation-studio
03-storyboard-sample-greythr-case-study-reptile-fx-animation-studio
04-storyboard-sample-greythr-case-study-reptile-fx-animation-studio

Video

The final GreytHR video was created after combining the visuals, voice and music.

Video ThumbnailA 2D animated video for GreytHR, a cloud-based HR and payroll software from Greytip, that helps leverage automation to help SMEs in managing compliances, improving productivity & cutting down operational costs.

Get Started With Us!