X-CASH is a global cryptocurrency payment system which seeks to provide the final layer of innovation needed to take blockchain payments to mainstream adoption. It also aims at emphasizing third party implementation into its protocols and building a strong link to financial markets which will enable a significant increase in liquidity while decreasing the volatility of the exchange rate.
X-CASH wanted an animated explainer video that introduced its revolutionary payments system, including the X-LIGHT protocol which is expected to reduce processing time to a second and fees close to zero.
The script’s focus was to convey how X-CASH works and the various benefits it offers that are expected to disrupt traditional payment systems.
X-CASH wanted a male artist with a UK accent to record the narration in a serious tone. A range of options was provided. The recording was done in a professional studio.
The style was based on the brand guidelines provided by X-CASH.
The script was translated into a storyboard in their brand style to depict the flow of the X-CASH video in images.
The final X-CASH video was created after combining the visuals, voice and music.
It has been a real pleasure working with Reptile FX for our motion design video. The team has shown real professionalism, and our back and forth was always productive and smart. Reptile FX accompanied us through the whole process, proposing constructive feedbacks and greatly produced content. The end result was well beyond our expectations, and we will hopefully work together again.