Most of the clients we have worked with know for sure they want an animated explainer video. The part where they often get stuck though is the style of animation they desire for the video. This is quite natural since getting the right style is a very important factor for the success of your explainer video. So here we list the 9 most popular styles we have worked with over the years.
Motion graphics animation
Motion graphics is a style of animation which explains concepts through moving graphic elements and text. The style is very engaging and useful for simplifying and explaining complex concepts.
2D character animation
2D character animation is popular since it has characters viewers can identify with. The characters may engage viewers through delivering a message or through interacting with other characters.
Stick figure animation
Stick figure animation, as the name implies, includes characters drawn in stick figures and simple elements. It is a playful style of animation without being overwhelming.
Silhouette style animation
In this style of animation, characters are depicted as silhouettes. These silhouettes are obviously in single colours which need not be black. They can also have simple expressions to convey emotion.
Digital cut-out animation
Digital cut-out animation is a style where cut-outs are used for animation in a simple and generally minimalistic way so that the viewer can focus more on the message.
In a screencast, a computer or mobile screen is recorded using special software to create instructional, demonstrative or tutorial videos to explain a website or an app, step-by-step.
Kinetic typography animation
Kinetic typography animation delivers messages through text in motion. It is used to accompany the voiceover for better visualization of words and is often combined with other animation styles.
Digital whiteboard animation
Digital whiteboard animation is all about digitally illustrating, usually but not always, in black upon a clean white surface, as the narrator explains the concept.
3D product animation
3D product animation is a great way to display dimensional, structural or geographical concepts and especially useful for modelling things that don’t exist or creating complex, hard to visualize spaces.