What are the different animation styles for explainer videos

Home/Articles/What are the different animation styles for explainer videos

Most of the clients we have worked with know for sure they want an animated explainer video. The part where they often get stuck though is the style of animation they desire for the video. This is quite natural since getting the right style is a very important factor for the success of your explainer video. So here we list the 9 most popular styles we have worked with over the years.

Motion graphics animation

Motion graphics is a style of animation which explains concepts through moving graphic elements and text. The style is very engaging and useful for simplifying and explaining complex concepts.

Video ThumbnailMotion Graphics Style Sample/Demonstration Animated Explainer Video.

2D character animation

2D character animation is popular since it has characters viewers can identify with. The characters may engage viewers through delivering a message or through interacting with other characters.

Video Thumbnail2D Character Animation Style Sample/Demonstration Animated Explainer Video.

Stick figure animation

Stick figure animation, as the name implies, includes characters drawn in stick figures and simple elements. It is a playful style of animation without being overwhelming.

Video ThumbnailStick Figure Animation Style Sample/Demonstration Animated Explainer Video.

Silhouette style animation

In this style of animation, characters are depicted as silhouettes. These silhouettes are obviously in single colours which need not be black. They can also have simple expressions to convey emotion.

Video ThumbnailSilhouette Animation Style Sample/Demonstration Animated Explainer Video.

Digital cut-out animation

Digital cut-out animation is a style where cut-outs are used for animation in a simple and generally minimalistic way so that the viewer can focus more on the message.

Video ThumbnailCutout Animation Style Sample/Demonstration Animated Explainer Video.

Screencast

In a screencast, a computer or mobile screen is recorded using special software to create instructional, demonstrative or tutorial videos to explain a website or an app, step-by-step.

Video ThumbnailScreencast Style Sample/Demonstration Animated Explainer Video.

Kinetic typography animation

Kinetic typography animation delivers messages through text in motion. It is used to accompany the voiceover for better visualization of words and is often combined with other animation styles.

Video ThumbnailKinetic Text Animation Style Sample/Demonstration Animated Explainer Video.

Digital whiteboard animation

Digital whiteboard animation is all about digitally illustrating, usually but not always, in black upon a clean white surface, as the narrator explains the concept.

Video ThumbnailWhiteboard Animation Style Sample/Demonstration Animated Explainer Video.

3D product animation

3D product animation is a great way to display dimensional, structural or geographical concepts and especially useful for modelling things that don’t exist or creating complex, hard to visualize spaces.

Video Thumbnail3D Product Animation Style Sample/Demonstration Animated Explainer Video.
The 9 styles we have discussed above can also be mixed and matched to create the most effective animated videos depending upon your business requirement.

Also see – Why get an animated explainer video from Reptile FX Animation Studio