After a lot of research, you have finally made up your mind to get an animated explainer video made. After all, it just happens to be the most effective way to explain online what your company does. However, there are numerous styles of animation (click here for the various styles) when it comes to creating an explainer video. So how do you pick the right one for your business? We take a look at some of the most important factors to consider when picking a style.
It is important to know your target audience in detail such as their age, demographics and psychographics. This information can then be used to select a style that will capture the attention of your audience and engage with them in a way that meets your communication objective.
The topic covered can also dictate the style required. For instance, an abstract concept may require motion graphics while a service related topic would perhaps be better off using character animation. Care also should be taken to ensure that the style selected is in tune with your brand’s personality.
Clarity vs. Creativity
An explainer video is supposed to simply your concept so that it enhances the understanding of your target audience. At times, this aspect is compromised for the sake of creativity. Hence, it is necessary to pick a style that ensures the message is conveyed in a clear and simple manner.
If you have a launch coming up and your deadline is tight, it may be more prudent to consider certain styles as opposed to others. For instance, an explainer video using 3D animation, especially with characters, will generally take longer than 2D animation.
At times, the style you select may reflect budgetary constraints. As an example, character animation tends to be more expensive than animating simple graphics or icons. However, do make sure your video can create the desired impact even if it means loosening the purse strings a bit more.
While there may be styles which are considered industry appropriate, you also need to make sure your video doesn’t get lost in the crowd. In such instances, it may be wise to consider a completely different style (keeping the above factors in mind) that can help your video stand out.
Most agencies claim to work with diverse styles, but are usually comfortable in only one or two. When selecting an agency, you should take a close look at their portfolio (click here to see Reptile FX Animation Studio’s portfolio). This will give you a clearer idea about their technical capabilities and creativity.
Ultimately, you need to understand that every style has its own pros and cons. Some are direct, while others embody more creativity. There are also numerous varieties to be explored within each style. However, what is important is that you choose a style best suited to your message, viewers, industry, branding etc.