With the digital world literally in the palms of hundreds of millions of people, it’s time every business seriously considers integrating video promotion into its marketing mix. Connectivity is at an all time high with audio-visual content being actively sought out and shared every second of the day, making video one of the most effective ways to market your brand, services or products. So let’s look at some of the most compelling reasons why your business needs an online video.
A video can showcase your brand’s personality
A brand differentiates your business from the competition and helps your customers gain a sense of trust. Videos allow you to convey emotions you want associated with your brand and helps build a virtual connection with your customers, something that can go far beyond simple advertising messages.
A video has multi-purpose use
Videos are not restricted to website display but can be pushed through other online channels such as YouTube and social media. They can also be used in offline settings such as on television and theatres. In fact, they also significantly increase the effectiveness of email campaigns with a 200-300% rise in click-through rates.
A video can engage your audiences
The days of sending out colourful pamphlets or emailing PowerPoint presentations are on their way out. After all, what can grab your customers’ attention better than a video with engaging visuals and attractive audio content? And the effectiveness is much higher as well as it appeals to several senses.
A video can simplify and explain your concept
Explainer videos can help you better connect with your customers through simplifying your product or service. People can gain a better understanding of the usefulness and functionality of your offering if they actually see and hear someone explain it. And it’s certainly more interesting than reading boring manuals.
A video helps your audience retain information
It’s not easy to retain information, especially when a person is bombarded by thousands of advertising messages on a daily basis. But a video has audio-visual content which is retained longer. This can not only to higher conversion rates but also word-of-mouth publicity for your brand, product or service.
A video can increase conversion rates
Studies show that 80% of people are more likely to buy a product accompanied by an explainer video. It’s simple. Videos actively engage customers through providing an emotional context, making the message highly persuasive. This emotional bond can strongly influence the viewer’s choices and actions.
A video can save time for everyone
Videos can save time in many ways. They can help communicate your message to your target audience in a quick 2-3 minutes. Moreover, a video can form your first line of communication, rather than sending out sales associates who make end up giving inconsistent information. This can save your business time and money.
A video ranks better in search engines
Websites with static content such as endless pages of text and images rank lower in search engine results. A lower ranked page drives away customers. Search engines prefer content that is engaging. And nothing boosts engagement like video. In fact, Forrester research found that video makes a web page 53x more likely to appear on Google’s first page.
A video is easily shareable
The advent of the smart phone has brought sharing content to the finger tips of customers. And people prefer sharing videos. After all, why would someone want to share long boring text messages when the click of a button can shoot out a video at no cost to all the people in their network? This sharing is akin to getting free publicity.
A video can increase your web traffic
While everyone wants their video to go viral, it’s not an easy task. A video, however, can draw more people to your website than other marketing tactics in general. And if you do manage to take that video viral, then you may see your website hits going through the roof. This is again because of some of the factors we have discussed above.
A video is cost effective
The costs of making a quality video have dramatically decreased over the years. This very same video can help you literally reach millions of people within a short span of time without incurring heavy expenditure. There is no other form of marketing that can offer such a fantastic return on investment at such a low price.
In summary, an online video is a necessary marketing weapon in the armoury of every business that wants to make an impact in the digital world.