Our 3D Animated Video Making Process

How We Make Your 3D Animated Video. Step by Step.

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1. Discovery

During discovery, we understand your business and video objectives through a questionnaire and conversations with key personnel. This gives us an understanding about the message that needs to be conveyed in the video.

2. Script

A solid script forms the foundation of a great video. We first develop a concept after brainstorming several ideas. We then transform your message into a script that effectively communicates your message to your audience.

3. Voiceover

A great voiceover ensures that your video truly connects with your audience. We send you a curated list of skilled voiceover talent to choose from. Once your selection is made, the recording takes place in a professional studio.

4. Style Frames

A style frame is a single, customized, full colour frame that reflects the overall style and look of the video. We harness all our creativity to create a unique look that captures your brand essence.

5. Storyboard

The storyboard stage shows how the script will play out scene by scene. We create a sequence of visuals that depict the design, layout and flow of the video, much like a comic book.

6. Animatics

We next create simplified mock-ups called animatics that provide a better idea about the motion and timing of complex animation sequences.


7. Modelling

Modelling involves the creation of virtual 3D models of surfaces or objects. We use software tools to convert products and/or characters into accurate models.

8. Texturing

Texturing refers to the process of applying a 2D image file to a 3D model to add colour, texture, or other surface detail like glossiness, reflectivity, or transparency. We shade and texture the models to give them a realistic appearance.

9. Rigging

Rigging is a technically complex process in which a frame is added to a model, enabling it to move around and perform different actions. We rig the models and prepare them for the animation stage.

10. Animation

During animation, our talented and experienced animators add precisely timed motion to each and every scene, including the finished models, based on the storyboard and voiceover. This is a time consuming and painstaking process where your video first comes to life.

11. Visual Effects

Visual effects involve creating and manipulating imagery which is computer generated. We add visual effects to make the video more attractive.

12. Lighting

Lighting refers to the simulation of light to add volume and depth, contributing to a more realistic and convincing visual experience. We add light effects to enhance the look of the animation.

13. Rendering

Rendering is the process of creating a 2D image or video from a 3D model using 3D computer graphic rendering software. We render your video in the desired style and quality.


14. Compositing

Compositing involves combining visual elements from separate sources into single images. We take the rendered sequences of layers and bring them together creatively to for a single and seamless image or clip.

15. Motion Graphics

Motion graphics is essentially graphic design put into motion. We incorporate motion graphics into the video to make it more imaginative and interesting.

16. Editing

Editing is the process of manipulating and rearranging shots to create a seamless video. We trim the footage to ensure that it flows in a way that best achieves the communication objective.

17. Sound

Sound design can make all the difference when it comes to your video. We send you 2-3 background music options for selection, and then layer in sound effects to add that extra zing.


We deliver your awesome 3d animated video in 1080p full HD format.

* The process mentioned above is indicative and may be modified depending upon the nature and requirements of the project.

Client Guidelines

The client needs to keep a few things in mind:

1. Complete information

We need all information from the client pertaining to the creation of the video, including logos, fonts, colour palette, images, photos, text, etc. prior to scripting. This ensures that we have everything we need all at once before commencing work. If the information is sent in stages, it may affect the timelines as well as the quality of the video.

2. Prompt feedback

The client is requested to provide feedback within 24 hours so that there are no delays. The feedback should be clear (be as specific as possible), concise (properly referenced bullet points), and consolidated (in a single communication) for each stage. We also insist upon a single co-ordinator from the client’s end to ensure efficiency.

3. Limited revisions

The client is provided a limited number of revisions at each stage to ensure that we can provide our services at affordable prices. This number has been calculated based upon our years of experience and works well as part of our finely tuned production process. If you do need additional revisions, we can make them available at an extra cost.

4. Approvals

We take approvals from our clients at every stage, meaning we don’t proceed to the next stage without an approval for the previous stage. Hence, it’s important that we receive timely approvals from the client. Once we move to the next stage, please note that it becomes extremely difficult to make changes in any of the earlier stages.

A failure to follow these guidelines may result in delays and/or additional charges.

Please view our Contract Terms.
If you need any more information about our process, please contact us.